ATH21
Protecting innovation
A unique collaboration between crypto-nerd lawyers and design obsessives gave shape to a new identity for a Web3-focused law firm. Through a Brand3 Workshop, we explored strategic foundations and visual storytelling to develop a concept: Legal by Design.
Inspired by chess, the visual system is built on boards and the strategic positioning of each piece—reflecting the precision and foresight of legal work.
The Rebranding and Website elevate the firm’s digital presence to the level of the people behind it—professional, bold, and human.