CHARMS is an emerging gaming layer for Web3 — a living universe where AI, emotion, and play converge to create meaningful connection. Technology feels human, and every game becomes a social ritual.

As part of a Starter-Kit Pack, our engagement with the CHARMS team enabled us to define their mission, vision, and foundational narrative — the core of a brand designed to feel alive, empathetic, and modular, while staking a clear position within a fast-evolving Web3 gaming landscape.

We developed the brand strategy, visual direction, and creative foundations, including the first landing page concept in Framer and the visual identity for $CHARMS, the token that powers and connects the entire ecosystem.

The result is a warm, intelligent, and evolving brand built for the new era of onchain play.