Tutellus is a startup that began over 10 years ago with the mission to change the way we learn. It was one of the first companies to recognize the power of Web3 to empower users and reward the efforts of both teachers and students through the TUT token. Its evolution and exploration across all aspects of the crypto ecosystem has expanded its different business models. As a result, they were no longer just a learning platform and had to embark on a new journey to reconnect with themselves and their community through brand strategy.